Target

Target Canada Brand Launch

As Target prepared to enter the Canadian market, I helped translate its established brand into a cohesive launch experience for a new audience. The project included a pop-up store, a corporate style guide and an integrated advertising campaign.

The creative direction balanced Target’s recognisable visual identity with a fresh, modern appeal. From large-scale environmental graphics to detailed brand standards, each touchpoint was designed to feel consistent, engaging and distinctly Canadian—demonstrating my ability to extend a major brand across print, advertising and experiential design.